The latest NADA Dealership Workforce Survey shows a 72% turnover rate for dealership sales staff.
That means 7 out of 10 sales consultants are going leave your dealership. With hiring and training costs running anywhere from $7,000 to $12,000 per employee, you’re spending as much as $84,000 per year on lost talent.
And that’s just for entry level employees.
Automotive culture solutions are designed to address core elements of your business culture. They are highly customizable for your dealership’s unique demands and proven to deliver deep, lasting results. This isn’t a silver bullet or a quick fix – this is a strategic partnership for dealers who are ready to compete and innovate for major success in the 21st Century.
Whether it’s sales staff, management or fixed ops, if you’re not prepared to meet your people where their values are, they’re not going to stick around to help you succeed. Or they’ll do the one thing even more costly than quitting and leaving. They’ll quit and stay – showing up just to do the bare minimum and collect a paycheck without adding value and possibly dragging others down with them.
If you want to be the dealership of choice for the best talent and breed loyalty that will keep them, it’s going to take more than sales contests and bonus plans. You’re going to need a culture solution.